Visibility is Not an Option
It used to be that websites played only a supporting role in business growth and development–a brochure online, a list or gallery of products, a phone number and an address–and that was about it. But over the last ten years a website has steadfastly moved from the role of backstage assistant to center stage star in the grand theatre of business communication and marketing. However, unlike its fellow cast members–print media, radio and television–the internet offers something that is quickly making it the most affordable and perhaps most effective means of business promotion: search engine marketing.
Search Engine Marketing: SEO (Search Engine Optimization) – and PPC (Pay per Click)
With the advent and explosion of Search Engine Marketing, the nature of brand promotion and the acquisition of clients via the web has changed dramatically. The precision with which a business can now speak to a specific audience by targeting the same keywords they use on search engines to search for products and service has rapidly transformed search engine marketing into one of the most cost-effective, result-yielding marketing tools available. The ultimate goal of Search Engine Marketing is to bring people to your website.
Hypergolica manages both the ares of Search Engine Marketing: SEO and PPC.
SEO – Search Engine Optimization
Search Engine Optimization is about all the strategies and activities you can use to improve your search engine ranking in search engine organic (free) results. The services provided by Hypergolica involve:
- Optimizing the website pages: design, tags, content, link, navigational structure, etc.
- Adding the website to Search Engines and submitting it to national and international (if the audience is international) general directories and to portals and online resources relevant for the target audience.
- Monitoring and maintaining the results.
PPC – Pay per Click: Google Adwords, Yahoo! Search Marketing and Microsoft adCenter
The main goal of a PPC program (also called “Keyword Advertising”) is to drive qualified traffic to your website and achieve goal conversions through sponsored links which appear at the top or at the right of free search results. Sponsored links cost you money only when a user clicks on your link and visits your site (hence the term Pay-per-Click). When keywords are carefully selected, you are able to attract a highly qualified potential new client who is looking for exactly what you offer at that particular moment in time (ie: someone extremely ripe for the sale).
The services provided by Hypergolica involve:
- Planning and Set Up: define objectives; analysis of market and competitors; analysis and selection of appropriate keywords; define budget; creation of different ads; choice of the cost for each keyword; define landing pages and creation of new ones, if needed.
- Activation: create online account that will be used to monitor and modify all campaign activity; personalize all account elements as determined in the planning phase; integrate advanced statistics monitoring tool in the interest of evaluating the performance of the campaign.
- Daily Management: monitor campaign performance and act as necessary in order to improve the performance and achieve the highest results both in term of ads positioning and effective ROI (return on investment); provide clients with detailed reports of analytical data showing the results of the campaign.
For more information on our Search Engine Marketing services, please contact us.
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